Technical Brand Infrastructure
You have deep expertise. You know you should be publishing. But every article takes 4-6 hours to write, and formatting, cross-posting, and SEO optimization take another 2-3. At weekly cadence, that is a part-time job pulling you away from the work that builds your reputation in the first place.
I build the system. You provide the insight. Content flows automatically.
What This Is
This is not a marketing agency. I do not write your posts or manage your social accounts.
Think of it as DevOps for Personal Brands: the engineering layer that turns one piece of insight into a blog post, a newsletter, a social thread, and structured data for search engines, without you touching a CMS.
This site itself runs on this exact pattern - Next.js content hub, JSON-LD structured data, MDX-based publishing, and automated cross-posting. It is the same system I build for clients. The SEO infrastructure I built at Eventbrite drove $576K/yr in incremental revenue through the same principles: structured data, crawl optimization, and controlled experimentation.
Who This Is For
- Founders and CTOs who want to build authority but cannot justify 7-9 hours per article when you account for writing, formatting, publishing, and distribution
- Technical Leaders who have deep expertise and no system to distribute it consistently across channels
- Creators who have outgrown Substack or Medium and want to own their platform, their data, and their SEO
What You Get
- Next.js Content Hub. A fast, SEO-optimized site built on the same stack powering this site. MDX content, App Router, and ISR for instant publishing.
- Structured Data (JSON-LD). Person, Article, FAQPage, and BreadcrumbList schema on every page so search engines and AI assistants cite you accurately.
- n8n Automation Workflow. Publish once, distribute everywhere. New content triggers cross-posting to LinkedIn, Twitter/X, and your newsletter automatically.
- CMS Integration. Headless CMS (Strapi or your existing system) so non-technical collaborators can contribute without touching code.
- Newsletter Integration. Kit, Resend, or Buttondown wired into the publish pipeline. New post equals new email, zero manual steps.
The Process
- Scoping Session. We audit your current workflow, define your publishing goals, and design the infrastructure.
- Build (2-4 weeks). I build the content hub, configure automation workflows, and integrate with your existing tools.
- Launch & Training. Your team learns to publish. I walk through the workflow end-to-end and document everything.
- First Month Support. I monitor the pipeline, fix edge cases, and optimize based on real publishing patterns.
Investment Context
A technical ghostwriter costs $2,000-5,000 per article. A content marketing hire costs $80,000-120,000 per year. This infrastructure pays for itself by cutting the per-article time investment from 7-9 hours to under 1 hour, every week, for as long as you publish.
Let's map your content pipeline
Book a $300 scoping session where we audit your current workflow, define your publishing goals, and design the infrastructure. Fully credited toward the build if we proceed.
- 60-minute focused session
- Actionable next steps document
- Fully credited toward projects
Have a question first?
Use the form below to tell me about your current setup and publishing goals. I will respond within one business day with initial thoughts.
Want the method first?
The thinking behind this service is taught free in the Learn hub. Start there and come back when you have a project.