You Have an Idea
You know the problem but don't know where to start with AI. I'll dig into it with you, map what's possible, and build the first working version together.
- Problem Discovery
- Working Prototype
- Clear Next Steps
Whether you have a napkin sketch or a broken prototype, I explore the problem, learn what's needed, and ship a production system you can trust.
Each of these started as a problem I hadn't solved before. Here's what shipped.
A ChatGPT demo is easy. Anybody can get something working in a weekend. But it hallucinates 20% of the time, costs $0.50 per query, and takes 10 seconds to respond.
That's not a product.
Closing that gap takes someone willing to dig into the messy parts: evaluation, cost engineering, and architecture. I start with the simplest approach that could work and add complexity only when the problem demands it. That's what I do.
Not just prompts. The API, the frontend, the database, the deployment. You get a working system, not a handoff document.
At Eventbrite, I built eval pipelines that drove a 482% lift in organic impressions. I didn't know how when I started. I dug into the problem until I found what worked.
At Eventbrite, I reduced API costs from $15K/day to $40/month. The skill isn't knowing the answer. It's knowing how to find the leverage point that changes everything.
Whether you have an idea, a prototype, or a production system that needs help, there's a path forward.
You know the problem but don't know where to start with AI. I'll dig into it with you, map what's possible, and build the first working version together.
Something works in demos but isn't ready for real users. I'll figure out what's breaking, fix the architecture, and ship it to production.
Your team is building with AI but needs someone who's been through the hard parts. I embed with your team and help navigate the unknowns.
You don't need to be technical. You just need a problem worth solving.
You have a business that runs on manual work, spreadsheets, or outdated software. You've heard AI could help but don't know where to start. I'll map your workflows, find the highest-impact use case, and build it with you.
Your team spends hours on content, reporting, data entry, or customer responses. I'll find the parts that AI can handle well and build automations that actually work in your day-to-day.
You're already building but hitting walls on cost, reliability, or architecture. I've been through those problems at Eventbrite and in independent projects. I'll help you get past them.
You want to add AI to your offering or automate your own workflow. You don't need an enterprise solution. You need one person who can figure it out and build it.
I don't need to have worked in your industry before. I learn the domain, find the right AI use case, and build it. Here's what I'm actively working on.
Automated lead qualification and meeting booking agent.
RAG pipeline to ingest case files and draft initial summaries.
Voice-enabled phone agent to handle clinic rescheduling.
Inventory checks, order tracking, and customer service automation.
A 50-year family car wash in Venezuela needed to modernize. I'd never built a POS or computer vision scanner before. So I explored the problem, learned what they needed, and shipped an AI-powered system that's running today.
View the full projectSame process every time: understand the problem, build in the open, ship to production, hand you the keys.
I start by understanding your world. Your business, your users, your constraints. I don't assume I know the answer. A free discovery call is always the first step.
Week 1: Free discovery call included
After discovery, you get a plain-language proposal: what I'll build, what it costs, and when it ships. If something is new to me, I'll say so and explain how I'll figure it out.
Proposal within 5 business days
Every Friday you see working software. You give feedback, I adjust. No black-box sprints. You're part of the process, not waiting for a reveal.
Shared repo + async Loom updates
I don't hand off a zip file. Your system ships to production with monitoring, documentation, and everything you need to run it without me.
Production-ready, not demo-ready
Code, infrastructure, documentation. It's all yours. No lock-in, no retainer required to keep the lights on.
Full IP transfer on completion
I hired Celestino to build a system so our employees wouldn't have to work so hard controlling cars in, cars out, prices, discounts, everything operational. It has been a blessing. He made us a website that uses AI and is definitely driving customers to the business. He also built a POS that removed friction from tedious tasks like registering cars, applying discounts, managing inventory, and calculating payments. Extremely happy with the results.
I talk about what it actually takes to go from "I've never done this" to a shipped AI product. The exploration process, the mistakes, and what worked. Now booking 2026.
Be my first public talk. Let's shape the topic together.
Not sure if AI makes sense for your business? I'll spend 7 days analyzing your data, workflows, and goals, then give you an honest roadmap of what's worth building and what's not.
A complete digital presence system: website, SEO, automation pipelines. The infrastructure that makes consistent publishing viable without a full-time team.
That's the right time to talk. One 60-minute session to understand your problem, figure out what's possible with AI, and leave with a clear next step. No jargon, no pressure. Fully credited toward your project if we move forward.
Tell me about your problem. You don't need to know the technical details, that's my job. I'll respond within 48 hours.
Ideal for anyone with a real problem they think AI might solve.
What's frustrating you? What takes too long? You don't need to know if AI is the right fit. I'll help you figure that out.
30-minute call. No pitch deck, no jargon. Just an honest conversation about what's possible.
If there's a fit, you get scope, timeline, and cost. Then we get to work.